Designing the future of mobile trading

Initial Concept

I prioritized getting real user feedback as early as possible. To move fast, I leveraged our existing design system to rapidly prototype the entire concept. This allowed me to build a high-fidelity, interactive version of the app in a matter of days and put it in front of real users from the Moralis community for validation and early insights.

User Validation

I run user interviews with the community members and got the following insights about the concept:

⛔️ Interest in Trade Feed, But Low Willingness to Post

While users found it engaging to see other people's trades in a live feed, most were reluctant to posting their own trades. Concerns were centered around privacy, fear of judgment, or the feed becoming spammy with influencers shilling tokens.

⛔️ Unclear Value in Earning from Posts

The idea that you could earn fees if someone buys from your post was not seen as clear or motivating enough to encourage active participation in the feed.

⛔️ Home Screen Rather Unnecessary

Users indicated they would likely use the app to quickly buy tokens discovered via Twitter or Moralis, and then manage the position through their holdings portfolio — making the home screen less relevant to their flow.

✅ Strong Interest in Whale Tracking & Alerts

Users were highly interested in seeing large trades on the chart and getting notified about significant whale or entity movements, as these often signal major price shifts.

✅ High Demand for Trade Automation Tools

Instead of posting trades, users overwhelmingly expressed the need for Limit Orders, Stop-Loss and Take-Profit features. Many had lost money from missing exit moments during price pumps or dumps and wanted automation tools to apply trading strategies without needing to monitor prices 24/7.

Iteration

Refined Main Menu

To quickly validate the core flows, I built high-fidelity prototypes using our design system. This enabled fast iteration and early feedback from stakeholders and users.

Limit Orders

The Limit Order feature was a key requested feature by the community. I crafted an experience that allows users to set a limit price for their order and the app will automatically execute the order when the price reaches the set limit.

TP/SL management

For the desired TP/SL management, I crafted and experience providing user with a simple drag and drop interface to set the TP/SL levels. and an Orders menu where they can manage all their orders.

MVP Scoping

After validating the refined concept through a final round of user interviews, I collaborated with the dev team and stakeholders to define a realistic MVP scope. With technical constraints and the urgency of a fast go-to-market, we decided to focus on delivering a lean but high-impact version of the app that captures core value and allows us to iterate based on real market feedback.

The following features were prioritized for the MVP release of the Moralis Trading App:

• Self-custodial wallet for full user ownership

• Token trading on Solana with a seamless swap experience between tokens

• Wallet holdings tracking with real-time position overviews

• Invite-only onboarding flow to drive exclusivity and FOMO

• Referral system where 100% of trading fees go to the referrer, incentivizing community-led growth

Colors & Typography

To capture the fast-paced energy of crypto degens, I created a visual identity that blends futuristic aesthetics with usability in both dark and light modes. The app uses vibrant gradients, glowing accents, and a cyberpunk-inspired palette to deliver a sleek, high-tech vibe that resonates with Web3 culture.

I chose Space Grotesk as the primary typeface — a geometric sans-serif that feels bold, modern, and just strange enough to make the app feel out of this world. It helps the interface stand out in a sea of generic fintech products and reinforces our distinct brand presence.